PRIVACY POLICY
universal-verification.com
Last updated: 26 March 2026
1. About Us
Universal Verification Ltd (trading as Universal Verification) operates the website universal-verification.com. We are global safety and engineering experts specialising in theme parks and leisure attractions, helping operators worldwide reduce risk, improve safety, and protect lives.
As a data controller, we are responsible for the personal data we collect through this website and in the course of providing our professional services.
Contact details:
Website: universal-verification.com
Email: info@universal-verification.com
Postal address: Churchfield House, 36 Vicar Street, Dudley, West Midlands, England, DY2 8RG
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us using the details above.
2. What Personal Data We Collect
We collect and process the following categories of personal data:
2.1 Data You Provide to Us
- Full name
- Business email address
- Job title and company name
- Telephone number
- The content of any enquiries, messages, or correspondence you send us
2.2 Data Collected Automatically
When you visit our website, we automatically collect certain technical and usage data through cookies and analytics tools, including:
- IP address (anonymised where possible)
- Browser type and version
- Pages viewed and time spent on the site
- Referring website or search engine
- Device type and operating system
This data is collected via Google Analytics and Google Search Console. Please see Section 7 (Cookies) for further details.
3. How and Why We Use Your Personal Data
We only use your personal data for specific, lawful purposes. The table below sets out the purposes for which we process your data and the lawful basis we rely on under UK GDPR.
Purpose: Responding to enquiries and providing information about our services
Lawful Basis: Legitimate interests (Article 6(1)(f) UK GDPR) — it is in our and your legitimate interests to respond to communications you initiate.
Purpose: Sending marketing emails and newsletters (where you have opted in)
Lawful Basis: Consent (Article 6(1)(a) UK GDPR) — you have freely given, specific, informed, and unambiguous consent.
Purpose: Improving our website and understanding how visitors use it
Lawful Basis: Legitimate interests (Article 6(1)(f) UK GDPR) — we have a legitimate interest in maintaining and improving our online presence.
Purpose: Complying with legal and regulatory obligations
Lawful Basis: Legal obligation (Article 6(1)(c) UK GDPR).
4. Marketing Communications
We will only send you marketing emails or newsletters if you have opted in to receive them. You can withdraw your consent at any time by:
- Clicking the ‘unsubscribe’ link in any marketing email we send you; or
- Contacting us directly at info@universal-verification.com.
Withdrawal of consent does not affect the lawfulness of any processing carried out before you withdrew consent.
5. Who We Share Your Data With
We do not sell, rent, or trade your personal data to third parties.
We use the following third-party tools solely for analytical and operational purposes such as but not limited to:
- Google Analytics — to understand website traffic and user behaviour. Data collected is anonymised where possible and governed by Google’s Privacy Policy.
- Google Search Console — to monitor our website’s search performance. This tool does not collect personally identifiable information about individual visitors.
These tools may set cookies or process technical data about your visit. Please see Section 7 (Cookies) for more details.
We may also disclose your personal data to third parties where required by law, court order, or regulatory authority.
6. International Data Transfers
Your personal data is stored on servers located in the United Kingdom.
Please note that Google Analytics and Google Search Console are operated by Google LLC, which may process data in the United States and other countries. Google has implemented appropriate safeguards, including Standard Contractual Clauses approved by the UK Information Commissioner’s Office (ICO), to ensure that any international transfers of your data comply with UK GDPR requirements.
7. Cookies
Our website uses cookies — small text files placed on your device — to help us understand how visitors use our site and to improve their experience.
7.1 Types of Cookies We Use
Strictly necessary cookies: Required for the website to function correctly. These cannot be disabled.
Analytics cookies: Used by Google Analytics to collect anonymised information about how visitors use our website (e.g. pages visited, time on site). This helps us improve our content and user experience.
7.2 Managing Cookies
When you first visit our website, you will be presented with a cookie consent banner. You may choose to accept or decline non-essential cookies at that point.
You can also control or delete cookies at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of the website. For guidance on managing cookies, visit www.allaboutcookies.org.
8. How Long We Keep Your Data
We only retain your personal data for as long as is necessary for the purposes for which it was collected, in line with this Privacy Policy.
- Enquiry and contact form data: retained indefinitely.
- Email marketing data: retained until you withdraw your consent or unsubscribe.
- Website analytics data: Google Analytics data is retained for 26 months by default. You may adjust this via your browser settings or the Google Analytics opt-out tool.
9. Your Rights Under UK GDPR
As a data subject, you have the following rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018:
- Right of access: You have the right to request a copy of the personal data we hold about you (a Subject Access Request).
- Right to rectification: You have the right to request that we correct inaccurate or incomplete personal data.
- Right to erasure: You have the right to request that we delete your personal data in certain circumstances (‘the right to be forgotten’).
- Right to restrict processing: You have the right to request that we restrict the processing of your data in certain circumstances.
- Right to data portability: Where processing is based on your consent or on a contract, you have the right to receive your data in a structured, commonly used, machine-readable format.
- Right to object: You have the right to object to processing based on legitimate interests, including direct marketing.
- Rights related to automated decision-making: We do not carry out automated decision-making or profiling.
To exercise any of these rights, please contact us. We will respond within one calendar month of receiving your request. We may need to verify your identity before processing your request.
There is no charge for exercising your rights, unless requests are manifestly unfounded, excessive, or repetitive, in which case we may charge a reasonable administrative fee.
10. How We Protect Your Data
We take the security of your personal data seriously and have implemented appropriate technical and organisational measures to protect it against unauthorised access, loss, destruction, or alteration, including:
- Secure HTTPS encryption on our website
- Restricted access to personal data on a need-to-know basis
- Regular review of our data handling practices
Whilst we take all reasonable steps to protect your data, no method of transmission over the internet or method of electronic storage is 100% secure. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately.
11. How to Make a Complaint
If you are unhappy with how we handle your personal data, we encourage you to contact us in the first instance so that we can try to resolve your concerns.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the ‘Last updated’ date at the top of this page.
We encourage you to review this Privacy Policy periodically. Where changes are material, we will take reasonable steps to notify you (for example, by posting a notice on our website or sending an email to subscribers).
Continued use of our website or services after any changes constitutes your acknowledgement of the updated Privacy Policy.